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— Insights & Strategy

365 Performance
Insights.

Training, nutrition, coaching strategy. Written for high performers serious about their health.

Strategy Jan 2026 5 min read

The 23-Hour Rule Why Your One Hour In The Gym Isn't Working

You're training hard but progress has stalled. The hour you spend in the gym isn't the problem. It's the twenty-three hours after it.

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Training Jan 2026 4 min read

Why You Plateau At Month Four

First three months are magic. Month four hits and progress stops. There's a reason this happens to almost everyone, and a specific way to fix it.

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Method Jan 2026 6 min read

What Most CrossFit Boxes Get Wrong After 15 Years In The Industry

We started as a CrossFit affiliate in 2008. Fifteen years later, we left the brand. Not because CrossFit was wrong. Because most boxes got it wrong.

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Training Jan 2026 5 min read

Strength Training For Career-Driven People In Their 30s and 40s

If you're building a career and family, strength training looks different. It's not about hitting PRs. It's about building a body that holds up for forty more years.

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Strategy Feb 2026 5 min read

Most Online Coaching Is Just A PDF With A Login

The online coaching boom created thousands of new coaches. Most of them don't actually coach. They send you a program. That's not coaching. That's just access.

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Philosophy Feb 2026 6 min read

Fifteen Years. Four Thousand Clients.

Some of the things I've learned coaching 4,000 people over 15 years. Most aren't what people expect. Real change doesn't happen the way the industry tells you it does.

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